Sonntag, 2. Juni 2013

Vintage Fashion - a regressive phenomena?




Well, Vintage, original or not, is everywhere. Mostly in fashion, but also in furnishing and decoration. Probably you could say it is becoming a lifestyle. Now I wonder where this trend comes from.
Maybe it is just brought up by fashion industry by lack of new ideas. Trends tend to reappear. But maybe it is reflecting social conditions.
Look at what a time we are living in. It is referred as postmodernism and this era is formed by identity crisis and loss of values and ideals (I know this is very short and simplified description). In this society where a lot of individuals feel lost because there is no generally accepted foothold, Vintage could be a search for a feeling of security. Imaging oneself to a time, where there was much more given structure in life and finding a footing in nostalgia and old values. It is a phenomenon which can be often watched. In social crisis people are desiring for old ideals and ideologies.

In psychology this is called regression, when a person behaves in a stage of earlier development. Jung said about it '....the universal feeling of childhood innocence, the sense of security, of protection, of reciprocated love, of trust.' I hope the analogy is made clear between the social need of security and structure and the desire of the individual for a foothold and protection. In addition, vintage fashion comes with an infantilized female image, which is quite natural as from the 30s to 70s a childish image of women was praised. Therefore, the question raises why any woman would like to dress like a housewife in the 40s or 50s, when its known what sexiest time it was, which also reflects in the infantile fashion? In my opinion, this is just what was described by Jung's quote, the individual not just desires for a more secure time or era, but also a stage in its own evolution.

Also, it may seem like there is nothing new. Most taboos have been broken and there are few things which a still provocative and shocking. Rebellious subcultures like Hip Hop and Punk have been commercialized. In this perspective Vintage could be a rebellion against the superficial seeming modern world, going back when things were supposed to be more authentic.




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